September 1, 2025 – September 30, 2025
Website Visitors: 4,201
Average Engagement Time: 1m 22s
Traffic Split: 72% Mobile · 20% Desktop · 8% Tablet
Top 5 Most Visited Pages (with Average Engagement Time)
- Home — 2m 04s
- Public Safety — 1m 43s
- City Council Agendas — 1m 28s
- Parks & Recreation — 1m 12s
- Bill Pay Portal — 0m 58s
Accessibility & Website Health
- PDFs checked/tagged: 16 reviewed · 2 pending tagging
- Images missing alt text: 3 flagged for review
Resident Search Trends
- Top 10 Internal Search Terms: parks, jobs, city council, trash pickup, holiday schedule, permits, utilities, meetings, events, contact
- “No Result” Searches (content gaps): fireworks, road closure, vendor permit
Top External Search Queries:
content management system · VeniceApp · AI Assistant
The website remains a high-performing resource for residents.
Traffic Sources
- Organic Search — 43%
- Direct / Bookmarked — 21%
- Social Media — 29% (Facebook drove 27% of referral traffic)
- Referral / Email — 7%
4️⃣ Content Updates & Highlights
Content Freshness Score:
- ✅ Fresh: Updated within 30 days
- ⚠️ Moderate: 30–90 days
- ❌ Old: 90+ days
Example: Parks Master Plan updated September 10 (Fresh) · Fire Safety page last updated July 2 (Moderate)
-
Website Visitors
4,201▲ 12% vs prior month -
Average Engagement
1m 22s -
Traffic Split
72% Mobile · 20% Desktop · 8% Tablet -
Uptime
99.97%
Executive Summary
- Traffic increased 12% to 4,201 visits, led by Public Safety and Events.
- Mobile remains dominant at 72%; consider mobile-first layouts for Events and Council pages.
- No critical site issues; four minor broken links were fixed via redirects.
Website Traffic & Engagement
| Metric | Value | MoM |
|---|---|---|
| Total Sessions | 4,680 | +10% |
| Unique Visitors | 4,201 | +12% |
| Pageviews | 9,540 | +8% |
| Avg. Time on Site | 1m 22s | +5% |
| Bounce Rate | 46% | -3 pts |
- Organic Search — 43%
- Direct / Bookmarked — 21%
- Social — 29% (Facebook drove 27% of referral traffic)
- Referral / Email — 7%
- Home — 2m 04s
- Public Safety — 1m 43s
- City Council Agendas — 1m 28s
- Parks & Recreation — 1m 12s
- Bill Pay — 0m 58s
Content Updates & Highlights
- “Parks Master Plan Update” — (new)
- “Public Works Projects” — timelines refreshed
- “Council District Map” — high engagement
- ✅ Fresh: updated ≤ 30 days
- ⚠️ Moderate: 30–90 days
- ❌ Old: 90+ days
- Top Internal Searches: parks, jobs, city council, trash pickup, holiday schedule, permits, utilities, meetings, events, contact
- “No Result” Searches: fireworks, road closure, vendor permit
- Top External Queries: content management system, VeniceApp, AI Assistant
Accessibility & Website Health
| Metric | Status | Notes |
|---|---|---|
| Uptime | 99.97% | Stable month-long performance |
| Avg. Load Speed | 1.6s | Excellent overall |
| Broken Links | 4 minor | Redirects applied; none critical |
| PDFs Checked / Tagged | 16 reviewed / 14 tagged | 2 recent agendas pending tagging |
| Images Missing Alt Text | 3 flagged | Use Alt-Text Studio to resolve in minutes |
Opportunities & Recommended Actions
| Priority | Recommendation | Benefit |
|---|---|---|
| ⭐ | Add photo recap from “Love Your City Month” to homepage carousel | Boost engagement via visual storytelling |
| ⭐ | Replace two “Click here” links with descriptive text | Improves accessibility and SEO previews |
| ⭐ | Tag latest Council Agenda PDF | Ensures ADA-friendly packet distribution |
| ⚙️ | Monitor Events Calendar traffic weekly | Spot opportunities for timely promotions |
Council & Leadership Snapshot
City of Palmdale — September 2025 Digital Overview
- Total visits: 4,201 (▲ 12%)
- Top sections: Events, Public Safety
- Mobile traffic: 72%
- Avg. load time: 1.6s
- Accessibility: No major issues; 2 PDFs pending tagging
Quick Take: Residents continue to rely on the website for timely updates; event content and council materials are driving engagement.